Thanks to Road and Track for the above title, which I’ve shamelessly stolen from their recent column on pickup truck advertising. I’ve always liked homophones, words that sound the same but are spelled differently and have different meanings. You could say BEST IN CLASS tow ratings and BEST IN CLASS carrying capacity are homophones, manufactures saying one thing while meaning another.

Let’s start with trailer manufactures. When I lived in Vail, my friend Marty decided to go into the concrete forming business. He drove to Denver, bought a trailer rated at 5,000 pounds carrying capacity, drove to the form vendor, loaded up 5,000 pounds of forms, and headed up the hill to Vail. Stopping about halfway, he noted his new trailer looked kinda sway-backed.
Carefully returning to the trailer store, he asked, “What the Hell is going on?!”
The trailer salesman agreed the trailer looked a bit tired, and asked “How much weight do you have on?”
“5,000 pounds, just what you said it could carry.” answered Marty.
“Oh, no. You asked for a 5,000-pound trailer, which is what I sold you. If I’d known you were going to actually haul 5,000 pounds, I’d have sold you a 10,000 pound trailer, and sorry, I can’t take the 5,000 trailer back since you’ve ruined it.”
Say one thing and mean another.
About 15 years ago, The Society of Automotive Engineers (SAE) set out to determine once and for all what BEST IN CLASS towing and BEST IN CLASS carrying capacity really means. SAE J2807 was the result — and it was supposed to bring some sanity to the manufactures’ wild claims.
Bragging rights and big bucks were at stake, so you can imagine the maneuvering that went on.
The stage was set about 90 miles south of Las Vegas on a stretch of Arizona Rt. 68 known as the Davis Dam Grade, an 11.5-mile, 6% climb from 500 feet to 3,500 feet. If a specially prepared, lightly optioned two-door short bed, two-wheel drive almost out of gas pickup, driven by a 120-pound tester and carrying a 100-pound sandbag on the passenger seat to simulate a passenger, with the AC blasting, could pull or carry the hoped-for weight up the grade, on a 100-degree day at 40 MPH without puking its guts out or throwing codes, it was deemed capable of carrying or towing the desired weight. YEAAAAAH !
Your results may vary.

Curiously, no mention is made of wind speed & direction. A light headwind will greatly increase radiator efficiency, and if that 100-degree air temp was at the bottom of the grade, what was the temp at the top?
What were the humidity & barometric pressure (air density) during the test? As you probably know, 100-degree air at sea level with 100% humidity is capable of absorbing a LOT more heat than 100 degree air with single digit humidity at say, Vail, CO 8,000 feet above sea level.
A friend of mine at Ford was eastbound on I-70 a few years ago, doing a cross country test drive in a prototype Ford van towing a weighted trailer. Up the 7-mile-long, -7% grade leading to the Eisenhower Tunnel at 11,158 feet, with no shoulder on the barely completed road and the tunnel portal in sight, the temperature gauge suddenly spiked. Something blew in the engine compartment which sent the engine cover onto my friend’s lap, followed by clouds of smoke and steam. He jammed on the brakes, threw the transmission into Park and bailed out!

Fortunately, a Colorado Highway Patrolman was right behind him, who stopped, turned on his lights, and ran forward with a handheld fire extinguisher.
Unfortunately, the prototype van was also testing a carbon fiber driveshaft, and when the flames reached the shaft, the van and trailer lurched backward, hit the cruiser, and jack-knifed off the edge of the road, ending up in a clump of aspens at the bottom of the grade. Air density or lack thereof can do that.
“Well, that’s why we do testing. Back to the drawing board.”

The ink-stained wretches over at Road & Track (mentioned above) shamelessly stole and butchered this subtitle, FEAR & LOADING IN LAS VEGAS, from one of my literary heroes, Hunter S. Thompson. Writing in the late 60’s and early 70’s from Aspen CO, Hunter is generally credited as father of Gonzo journalism, where the focus is on portraying the feelings and atmosphere of an event, rather than just delivering detached objective facts. I’ve always admired that style, and I think Hunter would find the machinations of the various pretenders to their various weighty thrones hugely entertaining.
I became friends with a TV cameraman from Aspen when I worked on the 2002 Winter Olympics. He knew Hunter and, in fact, shared a horse pasture with him. He told me “Yes, Hunter did go out into our pasture at 4 AM, after a night of chemically infused writing, shoot his pistol into the air and howl at the moon, even if there was no moon.
In this writer’s opinion, pickup truck advertising–hell most advertising–has all the moral rectitude of howling at the moon.
R.I.P. – H.S.T.
And thanks for listening.
Until next time.
Duane














































